Digital Art Direction, Design & Flash

Create & Breathe is the freelance persona of Gareth Leeding, a first generation digital child who has crossed paths with the likes of Nike, Network Rail, Orange and Virgin. If you like what you see you can get in contact using this email address: gareth@createandbreathe.com

Microsoft Advertising

  • Design,
  • Flash design

This microsite acts as a sales tool for Microsoft's Advertising offerings across all of their networks. They were keen to embrace the personality of the personas for each niche of their services. This led to the weebl’s being used as a tactile mechanic for the navigation.

Nike ACG

  • Design,
  • Flash

For Nike ACG’s Fall Holiday 2008 press kit, I designed and built the accompanying CD-Rom pictured above and worked closely with Print Designer Matt Harvey for the catalogue. This integrated project was translated into 8 languages and had some pretty extreme videos in.

thirty2 thirty8

  • Creative Direction,
  • Design

thirty2thirty8 is an online showcase of Clinic's print work. I felt that the work they had produced was hugely understated so I set about producing a marketing tool that could display the work more effectively. This is something that is very close to my heart.